Last week marketer John Jantsch joined a live audience with HerBusiness to discuss his latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. During the interview with HerBusiness’s Suzi Dafnis, he explained that: the... read more
Women seem to have a bit of a reputation for being great multi-taskers…capable of doing two, three or four things at once. Some of us might even be quite proud of this so-called skill. We’ve all done it….reading emails... read more
Understanding who your competition is and how you fare against them is an insight that can only but help any business owner. And with my smart business tips, you will be able to gain this information by bringing out... read more
I recently attended a house auction in our community, and the situation prompting the sale affected me so deeply I had to share my thoughts. The couple that own the house are getting divorced, which is sad, but the... read more
Effective copywriting (the kind that motivates the action you want) is created in stages. 1) First, you brain dump and brainstorm. This is when you get information onto paper and turn it into meaningful knowledge. 2) Then, you write.... read more
Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important. This is a step in the right direction but a far cry from having a social-first mindset.... read more
Click to download the interview In a herBusiness interview, Founder and CEO of Luxury Market Branding, Lauren Maillian Bias discusses her new book The Path Redefined. Lauren talks about starting her first business, what she’s learned about being a... read more
We live in an exciting and dynamic era for business. Technology is constantly evolving to improve communication and efficiency in managing customer portfolios, allowing businesses to manage more portfolios simultaneously and get work done faster and smarter. But as... read more
As entrepreneurs and go-getter businesswomen, life is busy and if you don’t have the expertise or the budget to focus on your marketing then you may be losing business, missing opportunities or becoming obsolete. Marketing channels, techniques, ideas and... read more
The single most important task that you must absolutely get right when hiring staff for your small business is to ensure that the employment arrangements are compliant with Australian employment regulations — no use moaning as the rules are... read more
For several years now, retail has focused heavily on price, with large department chains such as Kmart and Big W making cheap prices their common mantra. However it is mindful to note that not all purchasers are after bargain... read more
Marketing strategy is a vital ingredient when working on your marketing plan and tactics. Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; there are thousands... read more
