For an entrepreneur trying to grow their business online, it may seem like there’s an endless supply of exposure to be gained. And while there’s plenty up for grabs, you need to remember that your competitors are also fighting... read more
I recently returned from a visit to my favourite city, New York. One of my favourite places within my favourite city has always been Times Square. Within hours of arriving I usually head to Times Square for a social post... read more
“Success means having the courage, the determination, and the will to become the person you believe you were meant to be.” George Sheehan Running your own business can be stressful, even frightening. The stakes are high and the challenges... read more
The difference between a good customer experience and a great customer experience is the little experiences your customer has along the buying journey. Whether I’m having a quick lunch or an elaborate dinner, the dining experience has a lot... read more
Since we started offering mentoring in 1998 I’ve had the opportunity to hear from hundreds of small business owners what their greatest concerns are about their businesses. Time and time again, these reasons arise over and over again. And,... read more
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
I was recently “interviewed” by a prospective client looking for help with her health. She had clearly done her homework. She had studied my website in detail, checked me out on social media and then she called me with... read more
Are you making any of these five lead magnet mistakes? 1. No BIG Unifying Idea Many lead magnets fail because they are not centred around one BIG IDEA that makes it easy for your prospects to realise “this is... read more
Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
Continuous learning and improvement is a core value of the Australian Businesswomen’s Network because we believe education underpins business success. And we’re pleased 2,400 small business owners agree! That’s the number of people who registered for the webinars we delivered as part... read more
Usually when a small business decides that it is time to recruit, they are already significantly under-resourced. Hiring additional employees, and all the costs associated with the hire, are a major investment for a small business. The flip-side of this... read more
We all have to do lists. And those lists act as a prompt for us to prioritise what needs to be done each day, each week, each month. Lists are great tools for productivity, but they don’t address the... read more
