Leaders are not born, they are made. We all have the potential to lead, we just need to learn the right skills and behaviours. Leadership begins with the self, we have to really want to be a leader. If... read more
Suzi Dafnis (of the Australian Businesswomen’s Network) alongside Cat Matson (Chief Digital Officer, City of Brisbane) share highlights from Day 5 at SXSW Interactive. Suzi was lucky enough to hear from keynote speaker Astro Teller who spoke about his... read more
At what point do you re-evaluate your goals, wondering whether or not you will actually achieve what you’ve set out to do? Journalist and swimmer Diana Nyad attempted the 100-mile Cuba to Florida swim four times before succeeding on... read more
In this cluttered marketing environment, taking an ad-hoc approach, or thinking that a single campaign is going to get you instant amazing results, is kamikaze marketing: it can be a waste of time and money. There’s no ‘magic bullet’... read more
Cat Matson and Suzi Dafnis provide their highlights from Day 2 of South By Southwest Interactive – “An incubator of cutting-edge technologies and digital creativity”. Cat Matson was lucky to hear from Steve Case, the founder of AOL, who... read more
Inappropriate social media use in the workplace is growing and increasingly cited as the reason for dismissals and legal action. But what is “inappropriate use”? Currently, inappropriate use is difficult to define precisely because the legislation and courts are... read more
Women need estate plans more than anyone else, because we tend to be at the centre of things. Yet because we all have so many other competing priorities, the task gets neglected. Why is this? It may be a... read more
On the 26th February 2015, Google published the following on their official webmaster central blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages... read more
On the 26th February 2015, Google published the following on their official webmaster central blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages... read more
For many people, writing is a mystery. There’s a widespread myth that writing ability is innate:you’ve either got it, or you haven’t. The truth is that good workplace writing is a skill that can be learned and that you... read more
With the rise of the internet, most brands and businesses are now fully aware that they need to manage their reputation online. Consumers are talking about local businesses on the internet more than ever, so businesses must find effective... read more
Innovation is vital to the success of any business, no matter how big or small. The Culturing Success report launched by Microsoft this month found thousands of Australian small businesses are jeopardising their performance across total revenue, business efficiency,... read more
