When I started out in community engagement in the 1990s, the concept was a young one and more aligned with government consultation and gaining public acceptance of an outcome. Over the years, engagement in the business arena has evolved.... read more
Last year, I caught some of Suzi’s tweets from Copyblogger’s Authority 2014 conference. The conference had only just wrapped up but I knew I HAD to be there in 2015. So I bought a ticket. A year later, I... read more
Here at the Australian Businesswomen’s Network we’re all about helping women in business and inspiring them to achieve their full potential. Which is why we launched the Businesswomen’s Hall of Fame in 1998, to acknowledge and celebrate the success... read more
The new financial year is almost upon us and now is the perfect time to start thinking about your financial goals for the upcoming year. There are a number of different ways to work out what you want the... read more
While all of us should be thinking about our targeted audience, there are some businesses that need to be extremely careful when marketing to their customers. These are businesses that are marketing products or services within a sensitive niche.... read more
Do you remember how much fun you had with a rainbow of coloured pencils and a pad of paper as a child? I know I did, but somewhere in the growing up and being an adult process, I forgot... read more
Recently I read a very good book; Quiet: The Power of Introverts by Susan Cain, which got me thinking about Introverted Leaders. I have long held the belief that we are all capable of being great leaders, , whether... read more
There is no doubt that choosing the right location for your business can make the difference between success and failure. But the right location is not the same for every type of business. Before choosing where to set up... read more
Jennifer is in her mid-40s, married with three school age children. She believes her role is at risk of being made redundant and begins preparing for the inevitable. Is now the right time to follow her dream and start... read more
Does the idea of “Networking” conjure visions of eating bad canapés and lurching from one uncomfortable and superficial conversation to the next? Have you ever attended a “Networking” event and felt like everyone was just in a big race... read more
On 12 May, the Federal Government handed down its annual budget. It contained the following key points relevant to women in business: A reduction in the small business tax rate An immediate tax deduction for small businesses The introduction... read more
Manufacturers often need people to sell their goods. Perhaps it’s a geographical issue: you might be expanding into new territory and can’t be physically present to service your client base. Or maybe it’s a skills issue: you’re good at... read more
