The business world can be competitive, and “making it” as a business can be complicated and challenging. However, there is one thing that can make the bumpy road of starting a business a little smoother. And successful entrepreneurs have... read more
As women in business, we too often feel intimidated by the men in suit brigade, particularly the accountants. Meetings with accountants so often become a simple “Sign here, you don’t need to know the details. You have x dollars... read more
Feedback can be a wonderful thing; there are always golden nuggets of information we can use to reflect on our skills sets both soft and hard. I particularly like 360-degree feedback where your superiors, colleagues and staff get to... read more
The 21-year-old me worked in a public service job she loathed, dreaming of the day she would fulfill her goal to be a journalist. She was assertive and driven but lacked confidence. Almost 20 years later, the 40-year-old me... read more
Businesswomen often make the same mistake which is crucial for their company’s prosperity. They invest effort and money in minor details but often fail to notice what matters the most for developing a growing venture. To succeed you must build a wide... read more
“Making it” in business is no easy task. However, businesswomen have cited one thing that makes it much less difficult. Finding a mentor can be crucial for your success in business. Naomi Simson, one of our Businesswomen’s Hall of... read more
Every year, the Australian Businesswomen’s Network finds 18 women who have made significant accomplishments as female entrepreneurs and honours them by inducting them into the Businesswomen’s Hall of Fame. This year’s impressive Hall of Fame inductees have one common... read more
Inbound Marketing is a relatively "new" term in the marketing industry, but that doesn’t mean it’s any less important to getting people to your website and getting sales. If you want to learn the best steps in taking... read more
Are you asking the right questions – to get the right answers? We’ve recently chosen a new consultant to work with us on a rebuild of the ExcitePrint website and to assist us in the coordination of our online... read more
When you create a tangible object – you can say “I made this, I own it, it’s mine.” But when you’re dealing with IP, it can be more challenging to protect your creative material – especially when other people... read more
Imagine, as business owner, you are about to review the good, the bad and the ugly of your business. Will you be happy with what is revealed? Here are some questions to ask yourself in evaluating your business: Is... read more
As business owners, we know the importance of having an online presence to build awareness and promote our products. The latest Sensis e-Business Report supports this, finding that 84% of small and medium businesses (SMEs) are online. But only 51%... read more
