Effective marketing often looks like it comes ‘naturally’ but icebergs are natural too – 9/10ths of what makes them what they are is silently beneath the surface. To market your service effectively, you need to work hard, with a... read more
Why existing buyers are your best prospects Are you obsessed with finding new leads – at the expense of your most valuable resource? So many businesses work really hard to get the first sale, then drop the ball after... read more
In today’s fast-paced business environment, being disorganised can be costing you. If you are living in a constant state of clutter not only in your office but also in your home, this can definitely be counter- productive to your... read more
Do you employ casual staff or plan to hire someone soon to fill a gap in your business? If so, then you need to be aware of the traps of bending the rules for employing casuals. Let’s look at... read more
At the Australian Businesswomen’s Network (ABN), our membership is one of our most valuable resources. Female entrepreneurs are able to network and learn more about the business world through the expertise of other members who have been in their... read more
Click here to download this episode. Listen to this herBusiness interview with Jeanne-Vida Douglas to learn: Why your first product in business is YOU Why many small business stay small (despite a yearning to grow) How to be big without being... read more
It breaks my heart when a small business owner comes to me and says they’ve spent $6,000 on their previous website and it does diddly squat to produce any leads. It’s so wrong. And yet so common. Online reports say... read more
Your employees are pivotal to your business for delivering premium quality products and services. So, recruiting the right talent is of the utmost importance. There is no option, but to create and implement the correct recruitment strategy to make... read more
There was general shock in the small business community when it was announced Bruce Billson would no longer be Minister for Small Business in Prime Minister Malcolm Turnbull’s new Cabinet. Universally regarded as a good Minister, Mr. Billson was... read more
Many of us connect the idea of selling as being pushy, abrupt and just downright rude. No, no, no. Sales isn’t icky and yuck and it isn’t best done by men (or women). Great selling is about people connecting with people and... read more
There was general shock in the small business community when it was announced Bruce Billson would no longer be Minister for Small Business in Prime Minister Malcolm Turnbull’s new Cabinet. Universally regarded as a good Minister, Mr. Billson was... read more
Rewiring your brain? It seems a little ominous but it’s much friendlier and easier than it sounds. When I first studied behavioural neuroscience back in 1999, I was amazed to learn that we can rewire our brain quite easily.... read more
