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 – Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap

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Hosted by HerBusiness

On air:

29 May 2015

Click to download the interview

 

In this herBusiness podcast, Cas McCullough, author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap, shares her advice on how to overcome the barriers in business that many women face.

Cas wrote her book after attending a talk and revealing personal information about herself. There she found that she was not the only woman in business who felt “fundamentally flawed” and that she hadn’t lived up to her own potential. She walked away from the experience determined to make a difference in the lives of other women business owners.

In Your Brilliant Un-Career, Cas writes about making the leap into entrepreneurship and introduces modern marketing principles as well as speaking about the importance of believing in your self and overcoming barriers to business success.

In this podcast, she goes into detail about these topics in her book, and why it’s so important to overcome these barriers and realise your own potential.

  • Listen to this herBusiness interview with Cas McCullough to learn:
  • How to think systematically about marketing
  • The importance of seeking help and not burning yourself out with a high work load
  • Why you should look for investment opportunities
  • The value of seeking mentoring and business coaching
  • How and why to ignore self-sabotaging beliefs about money and earning potential
  • The importance of not focusing on the competition but on serving your own ideal clients
  • The danger of limiting yourself

Mentioned in this episode:

This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Caroline McCullough

Caroline McCullough

I’ve been a writer, designer and marketer for over 25 years. Over the past five years, I have developed and fine-tuned a proven content marketing system that has resulted in a significant ROI for my clients. As a result, my work has been recognised globally. In 2016, I was a finalist in the Content Marketing Awards for an ad/blog integration strategy I developed. This year, the organisation we show-cased for the awards improved their blog ROI and increased sales by 10%! Blogging works, if you focus on connection over content. I am the author of an Amazon bestselling book (in the Women and Business category) Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap. I have a strong track record in creating viral content, having contributed to high profile media including Social Media Examiner, Startup Smart, Bluewire News, Australian Businesswomen’s Network, the Content Marketing Institute, and Mark Schaeffer’s blog: Grow.Last year I won the Suncorp #Smallbusinesschallenges Startup Competition sponsored by BlueChilli Group, Suncorp, Microsoft and CCiQ, attracting $75K pre-seed funding for my new startup, Writally.

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