252 – Winning Proposals – How to Get More Clients To Say Yes More Often Part 2

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Welcome to Part 2 of this Episode! If you make proposals to clients, you want to tune into today’s show.

(If you haven’t checked out Part 1, listen here.)

In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!

And even if you don’t sell via proposal, the tips we shared can be mapped over to sales conversations and other parts of your marketing – so this episode has something for everyone.

PLUS BONUS DOWNLOAD – The Winning Proposal Checklist

Free Resource Alert!
Download the Winning Proposal Checklist you can use to make your proposals more engaging and effective (and to earn you more sales)! Get Your Free Bonus Winning Proposal Checklist Here Now.

Definitely tune into Part 1 of this episode,  where we share a detailed step-by-step explanation of the Winning Proposal Framework – exactly how to structure your proposals for success!

Listen to This Episode to Hear More About:

  • The #1 mistake most businesses make with proposals—and how to fix it instantly.
  • Why your proposal’s visual design can make or break the deal (and how to master it).
  • How one catering business used visual storytelling to win high-value contracts and sell for millions!
  • Simple layout tricks that make your proposals easier to read and more persuasive.
  • Discover how using a photo of YOU (instead of stock images) could transform your proposals.
  • The art of “visual storytelling” in proposals—captivating your client, one step at a time.
  • How to set the perfect tone for trust and connection in your proposals.
  • The power of assumptive language: What to say to guide your client to a “yes” effortlessly.
  • Why “walking your client through” a proposal live is the ultimate game-changer.
  • The critical reason you should NEVER email your proposal before presenting it.
  • What to do when clients go straight to the pricing section—and how to regain control.
  • Boost buy-in during your proposal meeting with these strategic, open-ended questions.
  • How to handle price objections while protecting your value.
  • Why a summary checklist can be the subtle nudge your client needs to move forward.
  • FAQ sections: The hidden tool that addresses doubts before they arise.
  • One-click approval: How to remove every barrier between your client and a “yes.”
  • How follow-up timing can make or break a deal—and how to perfect it.
  • Haven’t heard Part 1 yet? Hit pause and listen to Episode 251 to unlock the full winning proposal strategy.
  • FREE DOWNLOAD: The Winning Proposal Framework—get all the details from Part 1 and Part 2!
  • And much more…

 Also Mentioned in This Episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...