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118

 – Turn Your Knowledge, Influence, or Passion into a Low-Stress, High-Profit Business

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Hosted by HerBusiness

On air:

24 October 2019

If you’re working hard to get your message out to the world and to grow your business.

But you find that your income is great some months and terrible the next. Imagine having a repeatable income that you could count on every single month to grow and scale your business?

Listen to this podcast episode with Stu McLaren to discover:

  • How to turn your knowledge, influence, or passion into a low-stress, high-profit business
  • The 3 characteristics of a PERFECT market primed for a membership site
  • How to use your EXISTING knowledge and passion to win more clients
  • The #1 strategy for establishing your expertise in a crowded market… even if you’re just starting out
  • Why the most effective marketing strategy that has nothing to do with marketing

Searchie — Now you can finally search through your video content!
If you create any video or audio content, you know the pain of trying to go through hours of video to find that “one clip” where you said that one key point.

You also know how frustrating it is to have your audience ask the same question over and over when you know you’ve answered it in a previous video… but finding that clip is an absolute nightmare.

Introducing Searchie:

  • Add your video or audio
  • Click to make it searchable
  • Share your searchable content anywhere

Click here to subscribe to Searchie

And, be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Stu McLaren

Stu McLaren

My name is Stu McLaren, and I help experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, I co-founded the world’s most popular membership platform for WordPress (WishList Member).  When I sold my interests in October 2014, we were powering over 58,000+ online communities and membership sites. That gave me a unique understanding of the dynamics involved with building highly profitable (but low stress) online communities.  Most importantly, I discovered what keeps members coming back month after month – which is the secret to profitability soaring. From there I decided to test my knowledge, and I partnered with New York Times best-selling author Michael Hyatt.  Together we took his business from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress).  His profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100+ days with his family by not having to travel. That led to the coaching and consulting that I now do with other high-level experts and influencers who want the same kind of growth without the stress or tension of neglecting the things that matter most. It’s these grassroots marketing insights that my wife and I have used to also successfully launch a registered Canadian charity called World Teacher Aid.  Since 2009, we have been building schools in IDP camps throughout Kenya that are home to thousands of kids.  This work lights up my entrepreneurial soul.  I quickly realised, the more money I make, the more impact I can have.  That’s why I’m SO passionate about sharing this experience with other entrepreneurs who want more meaning from their work. So whether you want to make more money for yourself or raise funds for your favourite charity, I’ll show you the fastest and easiest way to generate recurring revenues by creating and selling your own membership sites.

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