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118 – Turn Your Knowledge, Influence, or Passion into a Low-Stress, High-Profit Business

Podcasts

Marketing Podcasts, Business Development Podcasts, Planning

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If you’re working hard to get your message out to the world and to grow your business.

But you find that your income is great some months and terrible the next. Imagine having a repeatable income that you could count on every single month to grow and scale your business?

Listen to this podcast episode with Stu McLaren to discover:

  • How to turn your knowledge, influence, or passion into a low-stress, high-profit business
  • The 3 characteristics of a PERFECT market primed for a membership site
  • How to use your EXISTING knowledge and passion to win more clients
  • The #1 strategy for establishing your expertise in a crowded market… even if you’re just starting out
  • Why the most effective marketing strategy that has nothing to do with marketing

Searchie — Now you can finally search through your video content!
If you create any video or audio content, you know the pain of trying to go through hours of video to find that “one clip” where you said that one key point.

You also know how frustrating it is to have your audience ask the same question over and over when you know you’ve answered it in a previous video… but finding that clip is an absolute nightmare.

Introducing Searchie:

  • Add your video or audio
  • Click to make it searchable
  • Share your searchable content anywhere

Click here to subscribe to Searchie

And, be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

  • Clockwork: Design a Business to Run Itself
  • Becoming a Big Deal in Your Niche with Amy Porterfield
  • How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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  • YouTube
  • Blog
  • Website

About the Guests

Stu McLaren

My name is Stu McLaren, and I help experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, I co-founded the world’s most popular membership platform for WordPress (WishList Member).  When I sold my interests in October 2014, we...

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    guest social links:

  • Facebook
  • Twitter
  • Instagram
  • Blog
  • Website
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Latest Episodes

  1. 354 – From Operator to Leader: Close the Gap Holding You Back
    26 March 2026

  2. 353 – The “I’ll Just Do It Myself” Trap and How to Get Out of It
    19 March 2026

  3. 352 – The Leadership Skill Most Business Owners Are Missing (And How to Learn It)
    12 March 2026

  4. 351 – Soaring One Week, Stuck the Next? The Natural Cycles of Business Growth
    05 March 2026

  5. 350 – The Invisible Work Trap That Keeps You Busy but Not Profitable
    26 February 2026

  6. 349 – What Your Brand Is Saying About You (Before You Say a Word)
    19 February 2026

  7. 348 – Is It Time to Simplify Your Products and Services — Without Starting Over?
    12 February 2026

  8. 347 – How to Use LinkedIn to Sell Without Being Salesy – Jo Saunders (LinkedIn)
    05 February 2026

  9. 346 – How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)
    29 January 2026

  10. 345 – The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire
    22 January 2026

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

Apply to Join the HerBusiness Network

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