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241 – The Power of “Plain Language” With Susan Bell

Sales & Marketing, Podcasts

Content Sells Podcast

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Are you bamboozling your audience with jargon?

Are you being too complex or technical with your copy?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward.

Listen to This Episode to Hear More About:

  • Why Plain Language is a lot more than using simpler language in our writing
  • The 4 elements of Plain Language.
  • How to make sure your reader can get & find the information they need, when they need it.
  • The keys to being more understandable!
  • How to communicate so people can actually USE the information you are sharing.
  • Why getting your users to understand begins with YOU understanding your users!
  • The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content.
  • The “Plain language edit” – how to create plain language content.
  • What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers.
  • Where and how to treat your most important information.
  • The vital piece of information you must always put at the top of any page or website.
  • The precious value of white space!
  • The “word count” hack that lets you know you’ve stepped over plain language barrier and you’re probably being too complex!
  • How to use headings as a way to make it easier for people to navigate your content.
  • How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!)
  • The RIGHT way to use jargon (what you must do every time you use jargon)
  • And much more…

 


 

PLUS GET SUSAN’S FREE GIFT

A Plain Language Guide For Content Writers

This is a must-read for all content writers and business owners who want to communicate more effectively and free themselves from complex jargon!

Go here to get your FREE Gift Now

 


 

Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • HerBusiness Network
  • Susan Bell – Susan Bell Research
  • Belinda Weaver – Copywrite Matters
  • EP 237 – How & When to Hire a Copywriter with Belinda Weaver

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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About the Guests

Susan Bell

I conduct customer, user, and stakeholder research, primarily for financial services organisations, not for profits and government.  I also offer two unique services: user testing for written content and qualitative research into sensemaking. I started my agency  Susan Bell Research in 1994.  I am based in Sydney but conduct research...

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    guest social links:

  • Twitter
  • LinkedIn
  • Blog
  • Website
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