• 1300 720 120
  • Contact
  • Sign In

Login / Logout

Forgot Password
Logo for HerBusiness
  • Home
  • Blog
  • Podcasts
  • Events
  • Become a Member
  • Work With Us
 
 
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

191 – “Staying in Your Lane” – How To Avoid Distractions and Accelerate Your Marketing Results

Sales & Marketing, Podcasts

Content Sells Podcast

Subscribe

So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field.

When really, the KEY is finding what it is YOU have to contribute, what it is YOU want to do and create in your business and then facing forward – looking at that destination and keeping your eyes on the prize. Cause it’s the only way to get there! .

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about WHY it’s so important to “stay in your lane” and run your own race, versus constantly looking at what everyone else is doing. It’s about having a really clear plan – what IS my lane? What IS the game I’m playing and then doubling down and doing it.

Listen to this episode to hear more about:

  • What to do first if you realise, “oh yeah, I can feel that I’m wandering all over the track.”
  • Why “Less is more” and how to use that as an anthem when criticism and distractions come along that could potentially knock you off course.
  • How to manage your own flood of ideas and stay focused on your priorities.How a menopause expert was able to “curb her opportunism,” stay in her lane and 10X her income and impact as a result.
  • How “picking her lane” in one of her earliest businesses enabled Suzi to breakthrough to a 7-figure success story.
  • What to do when the lane you’re in isn’t working anymore and you need to CHANGE lanes.
  • And much more!

Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • The REACH Retreat in Hawaii
  • Ep 160 – Why Being Opportunistic is Costing You Opportunities
  • Angela Counsel
  • Denise Duffield-Thomas

Share This

About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

view profile

    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

view profile

    author social links:

  • Facebook
  • Twitter
Subscribe on Apple Podcasts

Latest Episodes

  1. 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)
    01 July 2025

  2. 264 – The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
    17 June 2025

  3. 263 – Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
    03 June 2025

  4. 262 – The Content Marketing Tools We’re Loving in 2025
    20 May 2025

  5. 261 – 6 Ways AI is Saving Us Time With Our Content
    06 May 2025

  6. 260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
    23 April 2025

  7. 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
    08 April 2025

  8. 258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
    25 March 2025

  9. 257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
    11 March 2025

  10. 256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
    25 February 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 30 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

Quicklinks

  • About
  • Contact
  • Freebies
  • Become a Member
  • Get a Mentor
  • Join the Community
  • Hall of Fame
  • Partners & Sponsors
  • Privacy Policy
  • Frequently Asked Questions
  • Meet Suzi
Logo for HerBusiness
  • Facebook
  • Twitter
  • YouTube
  • Mail to
© HerBusiness® - HerBusiness® is a registered trademark of HerBusiness Pty Ltd. All rights reserved.