As small business owners, sales can be one of the most daunting aspects of business.
Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.
We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).
Here’s what you’ll learn in this episode:
- Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.
- Understand the nuances that define sales and marketing (and how they SHOULD work together).
- Use storytelling to connect with your clients and make basic sales concepts more relatable.
- Know how to access your clients’ pain points and tailor your messaging directly to their needs.
- Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.
- Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.
- Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.
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