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255 – Marketing Case Study – Creating a High-Converting Offer

Sales & Marketing, Podcasts

Content Sells Podcast

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See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study with you.

You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com

 

SPECIAL RESOURCES & BONUSES FOR YOUR HIGH-CONVERTING OFFER…

Advanced Offer Creation 2-Day Intensive with Suzi & Michelle

Get Suzi & Michelle’s Personal Help Creating Your High-Converting Offer!

Join us for a 2-day, hands-on boardroom experience where we’ll personally help you craft, refine, and finalise your high-converting offer with our 1:1 guidance.

Spots are strictly limited to 12 women, and they’re filling fast!

Apply now at: www.advancedoffercreation.com

 


BONUS High-Converting Offer Blueprint For Women Business Owners

Get our BRAND NEW Blueprint, which outlines all 7 elements an offer needs to succeed. You also get a step-by-step Worksheet for YOU to create your own High-Converting Offer!

Get the Bonus Download Here Now

 

 


 

BONUS Case Study Download

This episode ALSO comes with a bonus download that includes screenshots of the Case Study offer and how Gillian applied the 7 elements of a High-Converting Offer to her members-only community for Piano Teachers.

 

 

Listen to This Episode to Hear More About:

  • How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers.
  • The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works).
  • Why NOT showing your price upfront can actually boost conversions – Gillian’s smart approach.
  • What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model.
  • How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions.
  • Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain.
  • How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers.
  • Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good.
  • Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.”
  • Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it).
  • How Gillian used visuals to make her offer feel tangible—and why it worked so well.
  • The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales.
  • The #1 mistake Gillian avoided that most membership owners make.
  • What YOU can steal from this strategy to create your own six-figure offer!
  • Plus, so much more!

Also Mentioned in This Episode:

  • The Ultimate High-Converting Offer Blueprint
    Learn how to craft a high-converting offer with our 7-step framework.
    Download Here
  • Advanced Offer Creation 2-Day Intensive with Suzi & Michelle
    Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer!
    Apply Now
  • Apply For Mastermind
    Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
    Apply Now
  • Learn More About Piano Teaching Success
    Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses.
    Visit Piano Teaching Success
  • Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells
    Go Here to Listen Now
  • Leanne Faulkner – Rereadable

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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