Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.
In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.
Here’s What You’ll Discover in the Episode:
- Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
- The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
- How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
- Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
- How to escape the trap of constant content production and find joy in your marketing again
- Discover where marketing burnout comes from… and what could happen if you don’t address it
- What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
- My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.
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Mentioned in This Episode:
HerBusiness Trailblazers – Join us in Crete, Greece, in October
Reviewer: Cat Matson – Impactful Presenters
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