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Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management. Karen launched Australia’s first skincare model, Ella Baché, where she spent 10 years as CEO after resigning in 2009 when she started Inside-Out Leadership.

Karen is recognised in the business community as an innovative leader with strong operational and strategic skills and operates as she calls it by an intuitive style of “inside out” leadership. A high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to “inspire people to be the best that they can be.” She’s an innovative leader who operates by an intuitive style of “inside out” leadership.

Her personal mantra is to “inspire people to be the best that they can be.”

 

Listen to this herBusiness interview with Karen Matthews to learn:

  • How to lead from the inside-out and the qualities of good leaders
  • Simple strategies for strategic planning
  • Small Business Marketing

The interview provides practical tips and insights for businesswomen.

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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About the Guests

Karen Matthews

Karen Matthews is a Business Reinvention expert with over 25yrs experience leading business turnaround, change and growth for some well-known businesses including Ella Bache, Freedom and Myer and Karen passionately believes that businesses who do not continue to reinvent themselves to grow will lose relevance, stagnate and quickly go backwards....

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    guest social links:

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Karen Matthews

Latest Episodes

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  2. 310 – The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
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  3. 309 – Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
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  4. 308 – Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
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  5. 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser
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  6. 306 – Stop Spinning Your Wheels and Escape the Busy-ness Trap
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  7. 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
    24 April 2025

  8. 304 – Why Stories Sell: The Power of Storytelling to Get More Sales
    17 April 2025

  9. 303 – Create a Brand that Does the Selling for You with Naomi Gora
    10 April 2025

  10. 302 – Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions
    03 April 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
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  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

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