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 – Sales 2.0: Improve Business Results Using Technology

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Hosted by HerBusiness

On air:

19 April 2012

Click here to download this episode.

Welcome to the HerBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Anneke Seley, Founder of Reality Works Group and co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.

Listen to this HerBusiness interview with Anneke Seley to learn:

  • Sales 2.0, a new way to build relationships and drive sales using technology
  • Sales development, telesales and the process of sales
  • The role your website can play in sales
  • What it takes to develop a predictable, measurable, repeatable and scalable business
  • Examples of company’s that are successfully implementing sales 2.0
  • How to define and measure your customer centric sales steps
  • Technologies that we need to become familiar with

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Anneke Seley

Anneke Seley

Anneke has been a champion of innovative sales thinking for over twenty years. She is the founder of Reality Works Group (formerly Phone Works), a sales strategy and implementation services firm for today’s business reality. With unique expertise in phone/online/social selling, Reality Works Group has helped over 450 clients increase revenue at decreased cost using Sales 2.0 practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She started her career as the 12th employee at Oracle and was the designer of the company’s now multibillion-U.S. dollar global inside sales organisation. Anneke is honoured to be the 2011 recipient of the AA-ISP’s Lifetime Achievement Award and one of the SLMA’s “Twenty Women to Watch in Sales Lead Management” in 2012. Note from Suzi Dafnis: I met Anneke at the Dell Women’s Entrepreneur Network Conference in Rio in 2012. The DWEN community is an invitation-only, global community established to bring together an influential group of female CEOs, presidents, founders and business leaders to share best practices within the unique and challenging world of running high-growth businesses. With the Dell Women’s Entrepreneur Network (DWEN) and other related initiatives, Dell is spotlighting female entrepreneurial success and creating an atmosphere where women can connect with one another, share best practices, build business opportunities and recognise female influence in business and technology.  

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