In a new herBusiness interview, singer and songwriter Kate Ceberano candidly discusses her new book I’m Talking: My Life, My Words, My Music and what she believes are the qualities in a successful businesswomen. Kate also explains how she has successfully managed her personal brand through stages of her career.

Media has changed over the years and social media has become a vital tool when marketing your brand. Kate shares how she is still new to the social media world but finds it very useful.  Twitter, she believes is a great platform for businesswomen to use and allows your customers a “rare place to see your written and interior words. It helps you promote your brand in an unedited and live platform.”

Importantly, Kate sees herself as and artist AND a businesswoman and believes that to be successful in your industry you cannot “rely too much on the magic”, meaning that you must understand the many different areas within your business, and not rely on charm and charisma alone (though, she points out, they do have their place).

Kate also encourages us to think of our product as therapy for our customers and to ask if what we are creating is truly good for people.

Listen to this herBusiness interview with Kate Ceberano to learn:

• The necessity of branding yourself for a successful career
• How social media platforms allow a personal and unedited relationship with your customers
• How to view your product as a form of therapy for your consumers
• The importance of creating products that are truly good for people

This post was co-authored by Grace Anne Sillano. Grace Anne is currently completing her internship at the Australian Businesswomen’s Network. She is studying Bachelor of Arts in Advertising at the University of Oregon in Eugene, Oregon.

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