In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks.
From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft.
You’ll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content – and better business.
We also dig into strategies for co-creating with listeners, smart partnerships, and why “success” looks different when your podcast serves your business (not the other way around).
FREE RESOURCES
How to Grow Your Podcast — Guide by Gab Burke:
A practical resource referenced in this episode with tips on intros, titles, metrics, community co-creation and more.
Go here to get your Free Resource
Free 30 Minute Podcast Clarity Call:
You can also go here to book a free call with Gab to discuss YOUR Podcast Glow up.
Listen to This Episode to Hear More About…
- The real reason podcasting moves buyers: intimacy + consistency beats algorithm roulette when you design for connection, not vanity stats.
- Cut the “double intro”: why long, produced opens cause drop-off—and a simple format that gets to the gold in 10–15 seconds.
- How to title each episode like a strategist, not a copycat: how to balance authenticity with discoverability—and why “Podcast expert shares…” outruns “with [Unknown Guest].”
- What to do when downloads stall: shift your success metric—completion rate, drop-off points, community actions—and make cleaner decisions.
- The surprising truth about guests with big followings: mis-aligned “influencers” won’t grow your show; niche-credible experts will.
- How to co-create with your audience: inbox prompts, readouts, “Bang Back”-style segments—and turning listener stories into must-listen episodes.
- A fast growth lever you’re ignoring: episode swaps with adjacent shows (plus the 60-second intro that makes them work).
- What to do when you’re tapped out: republish proven hits the smart way (and why no one will mind).
- Designing your intro to completion: spot (and fix) the 7-minute “drop”—banter later, deliver value first.
- Mindset for sustainable growth: don’t compare your solo effort to teams of 10+—set business-aligned goals instead.
- And much more…
Also Mentioned in This Episode:
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Podcast With Gab (Gab Burke Free Download & Podcast Clarity Call)
https://stan.store/podcastwithgab
Bang On — Myf Warhurst & Zan Rowe (ABC)
https://www.abc.net.au/listen/programs/bangon
Inside the Big Day Out (ABC)
https://www.abc.net.au/listen/programs/inside-the-big-day-out-podcast
The Diary of a CEO — Steven Bartlett
https://stevenbartlett.com/doac/
Oprah’s Super Soul (OWN/Apple Podcasts)
https://podcasts.apple.com/us/podcast/oprahs-super-soul/id1264843400
Google Keyword Planner (official)
https://support.google.com/google-ads/answer/7337243
Cleanfeed (remote recording)
https://cleanfeed.net
Fortitude at Work (Leanne Faulkner)
https://fortitudeatwork.com.au
Content Sells Podcast Facebook Page
https://www.facebook.com/contentsellspodcast
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