Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!
In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.
FREE Workshop for Content Sells Listeners From Nicole Burke:
Grow on the Gram!
Want to turn Instagram followers into buyers—without spending on ads? In this FREE workshop, Nicole Burke shares her proven strategy to grow your audience, boost engagement, and convert leads using simple, high-impact content.
Go here to get instant access now.
In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including:
- How she tripled her followers in a year and doubled her revenue—twice!
- The #1 decision that skyrocketed her business growth.
- How to create hooks that grab attention in just 1.5 seconds.
- Why “engagement” isn’t enough—and how to convert likes into leads.
- Her secret Instagram content formula (and how reels, carousels, and memes work together).
- The DM automation strategy she used to scale her business—without spending hours replying manually.
- How service-based and non-visual businesses can still thrive on Instagram.
If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you!
Listen to This Episode to Hear More About:
- Why undercharging is a massive issue (and how it’s keeping you stuck).
- The real reason many women hesitate to raise their prices (hint: it’s deeper than just money).
- The shocking statistic about women-owned businesses and why most aren’t making it past six figures.
- Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients.
- How pricing is directly connected to transformation (and why charging more often gets your clients better results).
- The Power Penalty – why women who charge more fear being seen as greedy or unlikeable.
- How cultural conditioning plays into your pricing mindset (and how to shift it).
- The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’– and a much more empowering way to think about your pricing instead.
- The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients.
- Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did!
- How your own glass ceiling may be stopping you from confidently making high-ticket offers.
- The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer.
- The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients.
- The key mindset shift that makes charging more feel natural, aligned, and good for your business.
Also Mentioned in This Episode:
- Nicole’s Instagram account – @gardenaryco
- Nicole’s Grow on the Gram Workshop
- Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!) – Go here to listen now
- Marketing Success Mastermind – Apply Here Now
- Shandra Moran – The Transit Lounge
- Elizabeth Bond – Zenbird Words
- Tasha Jennings – Conceive Baby
- Ros Lockley – Communikeys
