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148 – Go Slow to Go Fast

Sales & Marketing, Podcasts

Content Sells Podcast

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Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show…

And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this year in my business!” Or “I’ve got a webinar in 4 days!” Or “My clients are screaming at me right now because my website went down. You want me to what???”

“You want me to go slow to go fast?” And our answer is, in a lot of cases, YES. Even in what appears to be urgent chaos.

In this episode, your hosts Suzi Dafnis and Michelle Falzon look at the benefits of the “Tactical Pause.”

Listen to this episode to hear more about:

  • The lesson to be learned from US Airport Security staff who need speed, but ask for slow.
  • What a retired US Army Colonel can teach content marketers about pausing before creating
  • The 3 parts to a Tactical Pause
  • Why pausing to refresh could be the single most important thing you do in your busy day today
  • How going slow to go fast relates to a “Campaign Mindset” that can save you from “knee jerk” marketing
  • Why sometimes feeling like you are “going fast” is an illusion
  • And much more.

Also mentioned in this episode:

  • HerBusiness Success Mastermind
  • Going Slow To Go Fast – How To Conduct a Tactical Pause – By Colonel (USA, retired) John Vermeesch, MS
  • Amy Geach – Maida Learning

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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