One of the most valuable pieces of content we have is our customer stories. And yet, many businesses are ignoring this incredibly powerful content, even though it’s right under their noses.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at the role and importance of having customer stories in your content marketing. They give you some pointers on how to get more client stories, case studies and testimonials using a simple system, plus, the best questions to ask and some easy to follow format ideas to ensure your customer stories are awesome!
Plus, included in this episode is a free download – 6 Questions to Ask For Terrific Testimonials
Listen to this episode to hear more about:
- The boost client stories will give to your sales conversions
- The proven psychological triggers clients stories cause in the minds of your prospects
- How to capture your client information easily and systematically so you always have an abundance of customer stories to choose from
- The exact point in the sales process to ask for testimonials
- The awesome follow up idea we “stole” from Valerie Khoo, author of Power Stories
- Seven ways to get customer stories after the sale
- The simple 4-question client interview format
- Why your customer stories need to be shaped like a “U”
- What to do if you are in a profession that limits the use of testimonials
- Four ways to ensure your customer stories are specific
- The big shift in the way customer stories are told and what you can do to take advantage of it
Also mentioned in this episode:
- Robert Cialdini – Influence: The Psychology of Persuasion
- Valerie Khoo – Power Stories: The 8 Stories You Must Tell To Build an Epic Business
