In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you.
If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right.
What You’ll Learn in the Episode:
- The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her.
- The #1 mistake brand strategists make (and how to avoid it).
- How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique.
- How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients.
- Where your brand language should really come from — and why it’s NOT from you as the business owner.
- How to create a brand identity that aligns with how you want customers to perceive you.
- Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode.
- How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh).
- The key step to take before diving into a rebrand (so you don’t waste time and money).
- How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase.
- Why traditional brand archetyping often only works for massive Fortune 500 companies.
- Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between.
- How to maintain brand consistency across your content without feeling repetitive or boring.
- Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take).
- How to stay true to your brand in video content — without needing a rotating door of filming locations.
- The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it.
- How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals.
This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly.
Take the Brand Whisperers Brand Archetype Quiz for Small Business and Discover Your Brand’s Marketing Advantage.
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Mentioned in This Episode:
The Brand Archetypes for Small Business Quiz
