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134

 – Chinks in Your Armour?

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Hosted by HerBusiness

On air:

2 April 2020

Right now, many business owners are experiencing upheaval in their business.

And something interesting is happening to every single one of us.

And, that is that the chinks in our armour are showing.

These chinks don’t matter too much when times are good.

When the money is flowing.

When customers are plentiful.

When the sun is shining on our business.

But, when the economy gets turned around.

Or what used to work no longer works.

Perhaps we are forced to close the doors on our store.

Or we are forced to cancel that live event.

Or to stop treating clients face to face.

Or to look for new revenue streams.

The chinks become gaping holes that leave us feeling very vulnerable.

Our Achilles heel becomes exposed.

Many business owners who were working from home anyhow, now have the added pressure of not having access to their usual services, or they have kids at home that require homeschooling, partners at home that are also trying to work.

The chinks can feel really big – like craters.

In this episode, Suzi Dafnis looks at the chinks that are showing up most commonly and how to take actions towards repairing them and creating new possibilities for you and your business even if right now the future seems unclear.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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