Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we interview Lorrie Thomas, author of The 36-Hour Course to Online Marketing, and CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, a marketing agency that diagnoses, prescribes and guides healthy marketing solutions.
Listen to this herBusiness interview with Lorrie Thomas to learn:
- The key components of online marketing
- Why it’s so important to have a website
- Content marketing and the ‘magazine model’
- Blogging – what types of blog entries enhance sales
- Social media and the “Three V’s”
- Web analytics
- The science of search engine optimisation
- Email marketing
- Multitask marketing