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230

 – Breaking Free from an Income Plateau

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Hosted by HerBusiness

On air:

15 June 2023

There’s a common challenge that many business owners face: hitting an income plateau. It’s that frustrating point where no matter what you do, your business income seems stuck in a rut.

However,  there’s always a way to break through and escape the plateau.

By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income.

This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses.

Listen to hear:

  • Factors that contribute to an income plateau including market saturation, insufficient marketing, lack of customer retention, and limited time
  • Why it is crucial to identify the root cause of your income plateau to effectively address it
  • Strategies to break through an income plateau
  • How transitioning  from a 1:1 model to a 1:many model could be the key to unlocking your income plateau
  • The role that leveraged streams like digital products, engaging in affiliate marketing, or selling ad space can play in breaking from the plateau
  • Why you need to consider raising your prices and how to overcome the fear and self-doubt related to charging more.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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