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 – 7 Signs It’s Time To Ditch A Product Or Service

Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit?

In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed.

If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together, this episode is for you!

What You’ll Learn in This Episode:

  • How to know when a product is doing more harm than good – the 7 signs it might be time to let go.
  • Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!).
  • How to phase out a product smoothly without losing trust or disappointing customers.
  • The common mistake of keeping a product just because you’ve invested so much into it and how to reframe your thinking.
  • How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients.
  • What to do next after cutting a product so your business stays profitable and aligned with your goals.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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