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289

 – Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney

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Hosted by HerBusiness

On air:

2 January 2025

Social media can become the bane of many small business owners’ existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?

The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You’ll Learn in this Episode: 

  • Why posting every day without a strategy isn’t just ineffective — it’s exhausting.
  • How to align your social media efforts with your business goals.
  • The importance of understanding your ideal client and crafting clear messaging.
  • How to stop broadcasting and start engaging to build real connections.
  • The power of a “library” of pre-approved sales messages to overcome sales nerves.
  • Why engagement is more important than constant posting — and how to do it strategically.
  • The difference between social media and social networks (and why it matters).
  • How to balance building relationships with asking for the sale.
  • Why thinking of social media as a networking tool will transform how you show up online.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Erika McInerney

Erika McInerney

Erika McInerney helps small business owners, accidental marketers, and community leaders in regional and rural areas stop stressing and guessing about marketing and social media.    She offers marketing and social media training and strategy to businesses with challenges that city agencies don’t ‘get’. No fluff or jargon, just qualified and customised advice.

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