• 1300 720 120
  • Contact
  • Sign In

Login / Logout

Forgot Password
Logo for HerBusiness
  • Home
  • Blog
  • Podcast
  • Events
  • Become a Member
  • Work With Us
 
 
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

238 – 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing

Sales & Marketing, Podcasts

Content Sells Podcast

Subscribe

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing.

Listen to This Episode to Hear More About:

  • The FIRST thing you need to realise about ANY VA
  • Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!).
  • Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead).
  • How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead.
  • What a busy HR Business Owner found was the KEY to a successful relationship with her VA.
  • The biggest mistake MOST people make when hiring a Virtual Assistant.
  • What “creative” work to outsource to your VA and what to keep to yourself.
  • How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained.
  • Why you might want to consider having the person who schedules your content also be the person to REPORT on that content.
  • Why you’ve likely struggled with VAs in the past (and the one simple thing you can do to change that).
  • And much more…

Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • HerBusiness Network
  • Belinda Weaver – Copywrite Matters
  • EP 231 – Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick
  • EP 237 – How & When to Hire a Copywriter with Belinda Weaver
  • Kristy-Lee Billet – People Powered HR
  • Shandra Moran – The Transit Lounge
  • Virginia Wells – WellSorted
  • Gillian Erskine – Forte School of Music
  • Greg Jenkins – MonkeyPod Marketing

Share This

About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

view profile

    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

view profile

    author social links:

  • Facebook
  • Twitter
Subscribe on Apple Podcasts

Latest Episodes

  1. 277 – The Last One – Goodbye To Content Sells!
    16 December 2025

  2. 276 – Transforming Objections Into Benefits: How to Turn Hesitation Into a YES
    02 December 2025

  3. 275 – The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
    18 November 2025

  4. 274 – Ad Expert Shares What’s New With Facebook and Instagram – with Stacey Hughes
    04 November 2025

  5. 273 – How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke
    21 October 2025

  6. 272 – How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
    07 October 2025

  7. 271 – Grow Your Business With Stories That Sell with Kendall Cherry
    23 September 2025

  8. 270 – How to Build a Repeatable Process for Making High-Converting Offers (Part 1)
    09 September 2025

  9. 269 – Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
    26 August 2025

  10. 268 – Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
    12 August 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

Apply to Join the HerBusiness Network

Quicklinks

  • About
  • Contact
  • Freebies
  • Become a Member
  • Join the Community
  • Privacy Policy
  • Frequently Asked Questions
  • Meet Suzi
Logo for HerBusiness
  • Facebook
  • Twitter
  • YouTube
  • Mail to
© HerBusiness® - HerBusiness® is a registered trademark of HerBusiness Pty Ltd. All rights reserved.