Research shows that once someone has made a commitment, they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged community members and more impact…
In today’s episode, hosts Suzi Dafnis and Michelle Falzon are talking about how you can use micro-commitments to create more compelling content. Whether that action is for people to join your community, support a cause, buy your product or make a change in their life – whatever outcome you are looking to bring into the world – it really helps to think about the level of commitment you are asking for and when you ask for that commitment.
When you understand how to break those commitments up into smaller bite-sized steps and make it easier for people to take those steps, you can really make a massive difference to the results you get.
Plus, included in this episode is a bonus download – 5 Micro-Commitments that Get Your Customers to Say YES Guide, which includes a handy summary of the top 5 micro commitment ideas we discuss in this episode.
Listen to this episode to hear more about:
- What the heck is a “micro-commitment” and why does it matter?
- How “Commitment Bias” compels people to take action
- Why small changes lead to big outcomes
- Why asking too much of people at crucial points in your process is costing you sales
- How Michelle used the power of micro commitments to get her kids to clean their room – and other amazing feats
- Why the confused mind says “no” and what you can do to help people feel much more comfortable buying from you using micro-commitments
- Why your content could be unintentionally intimidating your ideal prospects… and what you can do about it
- The role of our “lizard brain” in decision making and how micro-commitments help ease the “fight or flight” response
- How to get more people watching more of your videos
- A simple idea to help reduce the number of people abandoning your shopping cart
- What Robert Knox and James Inkster discovered at the race track in 1968 that can revolutionise your content marketing
- The role social rejection or discomfort plays in our often illogical commitment to continuing down a certain path
- Why you want to “reverse engineer” all your marketing back to a sequence of micro commitments
- Ideal “first-step” micro commitments for your next sales funnel or marketing campaign
- The one tweak to our landing pages that dramatically increased optin rates by reducing the commitment level required
- How Ryan Levesque’s counter-intuitive micro commitment increased optins
- Why asking people to reply to your emails is a great micro commitment
Also mentioned in this episode:
- Joanna Wiebe, Copy Hackers
- Robert Cialdini, Influence: The Power of Persuasion
- Robert Knox and James Inkster Race Track Study: 1968
- Episode 5 – Getting Customers to the Top of Your Marketing Mountain
- Episode 11 – The Step 2 Secret
- Episode 35 – The Un-selling Secret
- Episode 31 – How to use surveys to discover exactly what your customers want, and how to give it to them – with Ryan Levesque
