We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share 3 content marketing approaches that make the sale feel like the natural next step. In fact, combined with the power of automation, these 3 step-by-step systems are really more like “un-selling” because they do the selling for you.
Plus, included in this episode is a free download – The 3 Un-Selling Templates, which gives you all 3 templates discussed for easy reference.
Listen to this episode to hear more about:
- One of the biggest misunderstandings about content marketing and why it’s costing you sales
- The reason Suzi never used to want to answer the phone when she first started her business
- How to use automation to create a sales system that feels like a natural, easy and no-pressure process for your clients
- The blindspot most business owners have when it comes to selling
- The various types of businesses this “UnSelling” approach can work for
- Why your UnSelling system depends on knowing your “Marketing Mountain”
- How to use the UnSelling process to sell high priced consulting services or low priced offers
- Why you need to be aware of the Tarzan Principle (not knowing this is hurting your conversion rates right now)
- How automated webinars fit into your UnSelling process and become your online sales person 24/7
- When and how to use free consults for maximum conversion and minimum effort
- When and how to use free trials in your sales process
Also mentioned in this episode:
