Being a Great Referee
Many of you who have hired, supervised or managed staff in the past will, at some stage or another, find yourself being asked to be a referee. If the employee was a star you will usually have no hesitation... read more
50 Tips You Need to Know to Rock Your Social Media
Social media is a standard component of modern day marketing but it can feel a bit like talking to an empty room when you start out. Then you start rocking it and you’ve built a community around your business.... read more
Stop! 14 Things To Check Before Making Your Website Live
You are loving your new website, it looks great and you just want to get it up! However, here are two very important things to consider before you sign it off – 1. Your site will now be available... read more
Is your About page telling the right story?
Hello, my name is…. Imagine all the About pages you’ve ever read. Give them a name and a face, and attach each one to a body. Now put them in a room and imagine you’re going to network with... read more
Setting Powerful Business Goals
Do you find your business goals lame and boring? Do you struggle to keep motivated to achieve them? Maybe it’s because they are not powerful enough for you. ‘Powerful’ is defined as having a strong emotional effect. Powerful goals... read more
Be Your Own Health and Safety Officer – A Checklist for Home-Based Workers
Under the work health and safety (WHS) laws, a person conducting a business or undertaking, has a duty of care to provide a safe and healthy place of work for all employees and any person who contributes something towards... read more
Create a brand plan to stand out from the crowd – Part 3
Ted Turner, media mogul and founder of the cable news network CNN was well known for saying, “There are three secrets to success. Early to bed, early to rise, work like hell and publicise.” Okay, he didn’t actually say... read more
Create a brand plan to stand out from the crowd – Part 2
I just came across an article I wrote for a business magazine in 2004 about how Michelle Bridges was undertaking a PR campaign to raise her profile. At the time, Michelle was doing fitness segments for a morning television... read more
Why women without wills are putting everything at risk
Most of us know what the acronym or abbreviation WWW stands for, in today’s internet world it of course stands for the World Wide Web. I, however have another meaning for WWW – it means Women Without Wills. In... read more
8 Ways a Business Plan Can Change Your Small Business
A business plan is a critical asset to your small business. I know, planning can sound hard. It can seem like a struggle and who has time anyhow? A business plan can give your organisation vision and clarity. While having... read more
5 steps to generate a new idea
No need to tear your hair out any longer when you’re trying to come up with a new idea. We all know what it’s like to hit a plateau, when brain storming or mind mapping no longer cut it.... read more
Don’t talk to your customers! It’s the e-era
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service, because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
