Popular Vietnamese tuckshop business, MissChu, was placed into voluntary administration last month. The founder and creative director of MissChu, Nahji Chu, also known as The Queen of Rice Paper Rolls, started MissChu as a catering business in 2007 which... read more
Six hot tips for better exhibiting Trade shows are very tempting. The idea of presenting your business to a large number of people in one place is seductive, and they can produce really worthwhile results. Unfortunately the sad truth... read more
If you’re like most SME owners, chances are you ended 2014 in a mad panic, trying to get projects closed off before the summer break. Things that hadn’t been actioned all year suddenly became urgent … or fell off... read more
I joined Twitter a while ago but I must confess that it didn’t grab me. If I’m really honest I’d say that it left me quite confused. I didn’t understand how it worked and those short 140 character messages... read more
Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto posting their latest blog post each week. But successful social media marketing is so much more than simply turning up and... read more
I grew up with Star Wars; my dad is a fan and now my two sons are too. In the down time over the festive break we’ve been watching the six Star Wars films and educating my husband about... read more
As we head to the end of another year I have been reflecting on how we have done this year compared to previous years. We are definitely in a much better place as a business and as a team.... read more
1. Pay attention to paperwork If I can give you only one piece of advice for selling at a trade show, it’s to keep a solid paper trail. By this, I mean: Prepare clear signage, pricing and other information... read more
You know that feeling when you run a promotional offer… You do all the groundwork to make sure you can handle being inundated. You’ve even written a “Sorry, our website has crashed” message. You publish your big offer and…nothing.... read more
When I started my first business, I had no idea what I was doing. Fresh from the pool, with absolutely no experience, I had never had a job, let alone run an entire business- I felt like I was... read more
In the busy run-up to end of year, many businesses fail to strategically leverage the Christmas season as a potential branding and sales opportunity. Christmas is a great time to touch base with your clients, business contacts and prospects.... read more
When you are a business owner, it is easy to simply outsource your marketing and let someone else deal with it. However, it is important that you and your team understand what your marketer is doing and why. When... read more
