Learning to communicate in the digital age is one of the challenges that managers face today. In face-to-face communication we understand much more of what is said through body language – how fast someone talks, how loudly, their intonation... read more
How your company handles inquiries can make a big difference not only to your immediate orders but also to whether customers file away your details for future reference. It’s not difficult to establish a system for handling inquiries, yet... read more
The Australian Bureau of Statistics tells us that only 20% of businesses will still be running successfully after five years of operation. Furthermore, of that 20%, more than 80% will close down or disappear over the subsequent five years.... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
Good question! And one that can come up regularly when you are just starting out in business and cash-flow is tight. It often seems the perfect solution to overcome a tight budget and get what you need or want... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
As I write, my husband and I are on holidays in the beautiful Bay of Islands in northern New Zealand. Yesterday I had one of those memory-lane experiences that highlight the enormous changes in the way we communicate. As... read more
Use the ”find” button in your email program I’m embarrassed to tell you that I’ve only just learnt to use this cool feature. Recently a client asked me about the best way to find errant emails lurking in her... read more
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Ten... read more
Women in business face additional challenges to those faced by men. Women often have to find a delicate point of balance between business and family life. This balancing act can result in periods away from the business. The important... read more
I was tired of the usual negative stories about glass ceilings holding women back when International Women’s Day came around this year. I decided to conduct a survey to find out what women really think are the barriers holding... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop on 14 November.
