I finally took the plunge and invested in a company website in 2005. It was an exciting and much anticipated moment as the site was long overdue. I sat down with my designer and programmer and discussed the brief.... read more
In the old days, the bad guys always wore black hats and carried violin cases. Unfortunately these days, it is much harder to spot people who would rob you blind, especially on the Internet. Online, if there is an... read more
3 Hats Imaginative Food Merchants has a well-earned reputation for producing and delivering gourmet gifts for all occasions. Joanne Kessell started the business eight years ago, building it from scratch into a thriving company today. Where did the idea... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
I sent out my first e-newsletter (commonly called an e-zine) this month. But before doing so I decided I needed to do some research. First I visited the Internet and typed in ”how to write an e-zine”. I found... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
The Internet can be a pretty scary place. Every day we hear about websites being broken into or warnings about a new virus. Threats range from automated programs like worms, viruses and bots to targeted hacking. So what are... read more
The world of venture capital for small and growing businesses is both exciting and daunting. While securing a ”heap of cash” to develop the business or product may realise many business owners’ visions and dreams, the challenge of managing... read more
Every minute of every day, Web servers tirelessly write logs detailing all the requests that they have processed. These log files are so huge and user-unfriendly that special programs have been created to allow you to decipher and make... read more
The workplace is changing fundamentally and the right job is becoming hard to find. Profitability appears to be more important to corporations than loyal employees as they merge, downsize and relocate. One startling prediction suggests that up to 70... read more
How can your business maximise your opportunities on the Internet? The main areas you need to consider here are: measuring your website search engine registration the right brand the right website Whether or not you have brought in the... read more
To prepare an effective goal plan it is essential to understand what a goal actually is and how it differs from a purpose or a vision. A goal has a specific endpoint – you know when you’ve achieved it.... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop on 14 November.
