Describe your business to us and how you got the idea and put in into reality? My brother Con and I have been business partners for the past 24 years, buying bankrupt food businesses and turning them around or... read more
Who has been your biggest inspiration to you and why? My mum! She has survived in spite of enormous difficulties (I mean unspeakable!) and always taught me to reach for the stars. Her exact words were “Darling, I don’t care if... read more
YES! If your business doesn’t have a website your business will eventually get lost in the Stone Age. Recent studies show that 80% of people look for products and services online first, and even research your business, before they... read more
Having a strong online presence is imperative for all businesses. Increasingly, Australians are turning to the Internet, and search engines particularly, as their first point of call for researching businesses, products and services. Over 11 million Australians are now... read more
Whether you are offering a product or a service, the Internet enables you to reach customers all over the globe, who can conveniently order from your online store 24 hours/7 days a week. The primary difference between a regular... read more
Tell us about your online business and how you got started. I created Wedding List Co in 2003 following a less-than-inspiring experience with a department store registry. We were handed a clipboard and sent off to write down 13-digit... read more
How do I increase my sales? Whenever I talk to people and tell them what I do (sales is my ‘thing’) they inevitably ask me “how do I increase my sales?” My response is simple “Employ a sales person!”... read more
Sales today are about building rapport and engaging your customer. You can still do this in a cold call, you just need the strategies to make these calls successful in your pursuit for new business. Business Owner: “Hello, I’m... read more
For the past two decades many SMEs have been advised to adopt a ‘client-service’ model to build their business. On the surface, this sounds reasonable, but in reality, it might be sending those same SMEs broke. Today, probably more... read more
Community guidelines create the context for participation. Just like the corporate culture in good organisations does. Makes sense. #sxsw # Is your community fun like Govt or like a party at your house? What happens when ppl offend is... read more
This weekend’s Weekend Australian newspaper includes a story titled: Viability Aside, New Enterprise is Vital to a Strong Economy HerBusiness member Cathy Cousins and CEO Director Suzi Dafnis participated in this interview a number of weeks ago. In fact, Cathy referred the... read more
I started ‘tweeting’ regularly in October 2008. Since then it’s become a major distraction/addiction/pastime and strategic tool for business. When people ask: “What is Twitter?” I often reply by saying “it’s a micro-blogging platform that allows you to share... read more
