In a perfect world, marketing projects would proceed in a smooth, clearly marked path from their beginnings – where the business objective is defined – past a series of landmarks – the marketing tactics – to the lovely endpoint... read more
Marketing planning provides a holistic and considered approach to business growth, guaranteeing optimal use of resources by avoiding wasted ad hoc expenditure on reactive and untargeted activities. The marketing plan extends from the business plan and ensures all marketing... read more
14 years ago business journalist (you may read her articles in Oprah magazine) Suzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with... read more
We interviewed Katherine Sampson of Healthy Habits for the August issue of our Women in Business eNewsletter. Katherine is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits. She established her first sandwich... read more
If you’re like most women you work hard, put in the hours and now and then need to take a step back to refocus on the big picture. When you’re the head of a business, you can often suffer... read more
Shadow Tourism Minister Steven Ciobo has advised herVoice of an issue of serious concern to Australia’s tourism industry, which has already been hard hit by the economic downturn. Tourism Australia’s CEO left in June – and $40,000 of taxpayers’... read more
Shadow Tourism Minister Steven Ciobo has advised herVoice of an issue of serious concern to Australia’s tourism industry, which has already been hard hit by the economic downturn. Tourism Australia’s CEO left in June – and $40,000 of taxpayers’... read more
Yesterday I met with the new President of the New York City chapter – National Association of Women Business Owners (NAWBO). NAWBO is a national US organisation for (as the name implies) women business owners. Having lived and worked... read more
Yesterday I met with the new President of the New York City chapter – National Association of Women Business Owners (NAWBO). NAWBO is a national US organisation for (as the name implies) women business owners. Having lived and worked... read more
Denise Hardingham and Leona Watson have participated in the Australian Businesswomen’s Network MentorNet program. For more information on MentorNet, please click here. The Mentoree: Denise Hardingham, Renaissance Stained Glass Why did you become a mentoree? I became a mentoree... read more
Denise Hardingham and Leona Watson have participated in the Australian Businesswomen’s Network MentorNet program. For more information on MentorNet, please click here. The Mentoree: Denise Hardingham, Renaissance Stained Glass Why did you become a mentoree? I became a mentoree... read more
Rachel Argaman is a visionary leader who believes in “encouraging the heart”. In December 2008, Rachel won the Telstra Business Woman’s National, 2008 Hudson Private and Corporate Sector Award. In this interview she shares what shaped her leadership abilities,... read more
