At the time of writing this I was at Starbucks in Houston airport, with the infinite variety of humanity swirling around me. I’d just finished spending time with my new marketing contractor, Trish Lambert. We met via the internet.... read more
Organising an event at the best of times can be a chore. However with the growing appeal of social networking sites this often arduous task can be made a little easier. Brooke Simmons of Pursuit Communications illustrates the steps... read more
As part of it’s herVoice Public Policy and Advocacy initiative, the Australian Businesswomen’s Network publishes a quarterly business briefing to address issues that impact working women. The Spring 2009 edition of the herVoice Business Briefing is now available. Our... read more
Maximise your online connections, build relationships with purpose and make the most of online networking with The 4 Ps of Online Networking from today’s 30 Days of Social Media guest contributor – Iggy Pintado, author of Connection Generation. The... read more
Complementing this month’s Equal Opportunity for Women in the Workplace roundtables, the federal Office for Women is inviting employees to complete a brief online survey. The Government is keen to have the broadest possible section of the community provide... read more
You may have heard that podcasting is one of the best ways to demonstrate expertise in a niche and reach broader audiences with your knowledge, with the goal of increasing customers and revenue. Since early 2009 the Australian Businesswomen’s... read more
How can you use social media to attract prospects to your business? Assuming you’re offering a sound product, a compelling offer, and are talking to the right customer, social media tools make generating leads inexpensive and time-efficient. In today’s... read more
How can social media help you create your next product? In today’s post Denise Tung shows us how to research ideas, validate our concepts and launch our latest, greatest venture. Developing compelling products in the social context We’ve learned... read more
Keeping up with news, latest trends, industry happenings and research is important for any business. But when there’s so much information available, how do you get to see what’s most relevant for you? Firstly, if your email inbox is... read more
Success on Twitter is about more than getting lots of followers. Who is following you is more important that how many people are following you. How do you get targeted followers? Today’s 30 Days of Social Media lesson is... read more
It’s so easy to set up an online profile these days that it also becomes easy (especially if you’re using a lot of social media tools) to develop brand inconsistency as you populate multiple online spaces with your company... read more
That statistics about how many blogs are started each day are staggering. But, regardless of what’s popular, is a blog a social media tool that is right for you and your business? Today’s 30 Days of Social Media lesson... read more
