Click here to download this episode. According to Valerie Khoo of the Sydney Writers’ Centre, storytelling can inspire, sell and motivate people into action. Listen to this Social Media for Small Business interview with Valerie Khoo to learn:... read more
When you send out email marketing, you are sending your troops into war. The first battle is with the spam filter and if your email survives, you start fighting with every other email in the recipient’s inbox: newsletter subscriptions,... read more
As many, if not more, searches are conducted on YouTube than on the most popular search engine, Google. YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and... read more
In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I’d not used location apps except for the occasional checkin... read more
Are your social media profiles helping your business be found on search engines? Yes that’s right – search engines now rank social media sites in their results. This means whatever words you are frequently using on social media pages... read more
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any... read more
HerBusiness Members Making it! Member of the Week Michele Connolly runs Get Organized Wizard, a company that helps people move from procrastination to action through action-based programs that cover business, goals, personal organisation and weight loss. Michele’s brand new eBook,... read more
I found myself watching one of those ‘property search’ style shows the other day and was reminded just how similar the search for employees can be to that search for the elusive, ideal property. I think, particularly for small... read more
Everyone talks about the benefits of social media. You can get Google juice. You can build your reputation. You can position yourself as an expert in your field. But the prospect of producing all that social media content can... read more
On 6 February, 200 CEOs will cook with 30 celebrity chefs and feed 1000 people in need. The CEO CookOff is a joint initiative of OzHarvest and Qantas and hopes to raise awareness around food security and one of... read more
