LinkedIn is the largest professional social network online. Every professional and business owner, regardless of industry or type of business should have a professional and company LinkedIn profile. When you understand how to use it and benefits to your... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Mandy Holloway, author of Inspiring Courageous Leaders, a book that challenges others to develop... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
Shoes of Prey, managed by Jodie Fox, is a website where women can design their own shoes. The company has a huge online and social presence with over 83,100 Facebook fans and 3,900 Twitter followers. So how does Jodie... read more
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
The ATO is inviting small business operators in Western Sydney to attend free one-on-one assistance visits to help them stay on track with their tax and superannuation obligations. Experienced tax officers will be available to answer questions and provide... read more
Stop fishing and start catching the customers you want. The online platform has given marketers and business owners tremendous opportunities to drive qualified prospects to our doors. Instead of baiting a hook, throwing it and seeing what it catches... read more
Small business operators in Tasmania can keep on track with tax and superannuation obligations with free and confidential one-on-one assistance visits being held in Hobart, Launceston, Bernie, Smithton and Scottsdale this month. An experienced adviser will be available to... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the... read more
How many businesses concentrate most of their marketing efforts on bringing in new customers – and pay very little attention to keeping the ones they’ve already got? Any marketing program worth its salt will get prospects to visit your... read more
Anyone who has ever tried to generate publicity for their business will know it doesn’t happen overnight; it’s more of a slow burn. Of course there are ways to get noticed quicker, like pulling a huge publicity stunt like... read more
