Sit and watch TV these days and be inundated by commercials for the big retailers… and once again they’ve got an equally similar, and equally non-differentiated positioning, and the big question is, “is this credible”? “Woolworths – the fresh... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Taking part in a job interview is an exciting, but daunting, thought for most job applicants, even seasoned professionals. Attending an interview can be even more stressful for job candidates who are changing career paths, returning to the... read more
HerBusiness Members Making it! Member of the Week Tina Tower runs Begin Bright, a school readiness program designed to give children a happy start to learning. Tina started franchising her business last year, and has since been profiled in The... read more
Do you want to convince a client to choose you over the competition, sell an idea to investors or convince your boss why you should be paid more? According to Oren Klaff, author of new book, Pitch Anything, your... read more
Every small business needs a reliable source of information, news and access to advice that covers issues of key importance to the small business. Being that source is an important part of what the Australian Businesswomen’s Network provides through the... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author. Listen to this... read more
When recruiting staff, particularly in candidate short markets where finding the right person for your role in your business can sometimes feel more like a detective mission than a hiring process, a counter offer can be the most frustrating... read more
With the Coalition introducing amendments to the Paid Parental Leave scheme (PPL) this week, the Minister for Small Business Mark Arbib and Minister for Families, Community Services and Indigenous Affairs, Jenny Macklin, put out a media release this week... read more
Before you jump into marketing your business, product or service, and whenever you assess any possible marketing strategies and opportunities, you need to ask lots of questions. The following questions (I confess, there are more than 10 of them,... read more
People issues in the workplace can often be confusing, unpleasant and stressful to all concerned. Most of us have experienced situations where we have worked with a colleague who has a reputation for being ‘difficult’; or colleagues who seem... read more
So you have an awesome idea; a vision for a brighter future. You are excited, and cannot wait to share your vision with your family, co-workers, accountant, dentist, or anyone really. Unfortunately, the more you share your vision, the... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
