How the world’s best companies use technology to forge successful new paths The world’s most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool technology tools... read more
How do we know that this social media is worth our time? In this post, we’ll look at what to measure and how to analyse results and measure return on investment (ROI). Start with your objectives. Do you want... read more
When it comes to a thriving business, there are four things that I’ve found to be important for ongoing growth and sustainability. The people I surround myself with and can collaborate with The knowledge and skills that I acquire... read more
So, you’ve got a business idea, a great vision of where you want your business to be and a plan of how to get there. All you need now is some money. With a little homework you can be... read more
Market Analysis is an important indicator of how well a business is doing in the marketplace compared to its competitors. A Market Analysis can be used to identify the potential of your business by ascertaining: Size of the... read more
Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But,... read more
Click to download this episode. Brylee Clelland, from Digital Business firm Traffika believes that social media is first and foremost a communication platform, that can be used to engage with your customers. However, that is no use trying... read more
As someone who works predominantly in the digital space, I constantly get to meet a wide range of entrepreneurs who are almost doing everything right. – They have a great attitude. – They have a wonderful product. – They... read more
The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers... read more
Marketing can be a bit like a sport. The aim of the game is to get the eyeballs of your audience. The prize is attention that lasts long enough to for your message to be remembered. You will know... read more
10 questions to ask your new employee to keep them motivated and engaged You’ve run your Positions Vacant ad, interviewed candidates, and settled your new team member into their new role. Now what? How do you get the best... read more
It’s hard to come across a TED Talk that isn’t compelling. Within each of the roughly eight to eighteen minute ‘Talks’, there is at least one nugget of goodness, an idea that deserves to be celebrated and disseminated. As... read more
