People do business with people. Building your business through referral arrangements is a natural extension of human behaviour. We like to ask others for recommendations – whether we’re looking to have our house painted or need a new mortgage.... read more
A psychiatrist who suffered chronic neck pain for 13 years treated it himself when nothing else would work. He had tried painkillers, anti-inflammatory drugs, physical therapy, hypnosis and rest but none of these treatments made a dent in his... read more
One of my key messages, one that I really want people to get, is the fact that we are ALL capable of being GREAT leaders. All of us, no matter where we started, or where we are now. As... read more
Do you actually sell or deliver your product or service in the real world? Most businesses still do. Even for exclusively online businesses (like Google) using some offline marketing activities makes sense (Google uses direct mail to reactivate lapsed... read more
Are you personalising your communications to clients and prospects, or using a one-size-fits-all approach? We have so much detailed information about the people on our databases these days, but not all of us are using that data wisely. First,... read more
My last post outlined a beginner’s guide to writing SEO-friendly blog posts. I stepped through some areas you should be aware of if you want Google to pay attention to the content you’re publishing. One of the areas I... read more
There are times that they go hand in hand. I know in my own leadership journey I have had to face the fear of leading, particularly when it came to running the charity I established, the Australian Charity for... read more
Red Tape, compliance, licensing, regulations, call it what you will, it takes significant time and money to make sure that you are complying with all the different legislations which impact your business. The Australian Chamber of Commerce and Industry... read more
Don’t know where to start on your marketing? Blaze Marketing has developed a quick one-page marketing plan template, designed to help you put pen to paper and nut out a fast, focused marketing strategy – something to get you... read more
When everyone is focused on innovating the next product, few are even consider ‘innovating’ the brains behind the boardroom… Traditionally, innovation is reserved for advancing design, brand and product and was rarely considered in the realm of developing internal... read more
The question is ‘How do I go from being a manager to a leader that people want to follow?’ Firstly don’t read too many US style leadership business books. Fundamentally we are different to Americans, we have a different... read more
From Kaftans to Coffee Cups – The Businesswomen’s Hall of Fame honours top female business owners In the lead up to International Women’s Day, on Sunday 8 March, the Australian Businesswomen’s Network (ABN) has launched its annual Businesswomen’s Hall... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
