Successful companies plan. This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans. By the time March or April arrives, these plans may be gathering dust,... read more
So, you’ve got a business idea, a great vision of where you want your business to be and a plan of how to get there. All you need now is some money. With a little homework you can be... read more
Market Analysis is an important indicator of how well a business is doing in the marketplace compared to its competitors. A Market Analysis can be used to identify the potential of your business by ascertaining: Size of the... read more
Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But,... read more
Remember the movie Labyrinth? It was made in 1986 and starred David Bowie in all his eye-shadowed glory, a 14-year-old Jennifer Connelly and a stack of Jim Henson’s most decadent muppets. When I was young, I was caught up... read more
As someone who works predominantly in the digital space, I constantly get to meet a wide range of entrepreneurs who are almost doing everything right. – They have a great attitude. – They have a wonderful product. – They... read more
The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers... read more
Marketing can be a bit like a sport. The aim of the game is to get the eyeballs of your audience. The prize is attention that lasts long enough to for your message to be remembered. You will know... read more
10 questions to ask your new employee to keep them motivated and engaged You’ve run your Positions Vacant ad, interviewed candidates, and settled your new team member into their new role. Now what? How do you get the best... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Australian business conditions slumped in February, reversing about half of their gains since the federal election in September. After rising to almost three-year highs at the start of the year, weaker sales and the soft jobs market impacted conditions,... read more
