APE: Author, Publisher, Entrepreneur

In 2011, the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 eBook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process.

As Steve Jobs said, “There must be a better way.” With Shawn Welch, a tech wizard, Guy wrote APE – Author, Publisher, Entrepreneur – How to Publish a Book, to help people take control of their writing careers by publishing their books.

The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles – author, publisher and entrepreneur – the potential benefits are greater than with traditional publishing. Watch this webinar to learn:

• What the good reasons/bad reasons are for writing a book
• What artisanal publishing is
• The advantages and disadvantages for authors
• What the disadvantages for authors of eBooks is
• Why starting a book is hard, but finishing is harder (and how to keep going)
• Crowd-funding and sponsorship of your first self-published book.
• How to avoid the self-publishing look
• The two roles you should not take on yourself
• Book distribution – how and where
• Tips for compelling book covers
• Pricing – why your goals should determine what you charge
• Guerrilla Marketing – low cost ways to get you book out there!
• Why social media is the TRIFECTA of book marketing

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Comments from the audience:

“I enjoyed the hands-on tips on self-publishing!”

“This webinar gave me insight to book publishing from someone who’s done it.”

“I enjoyed the professionalism of this webinar. It gave me the feeling of having a very personal interaction with Guy Kawasaki – not just like reading his book.”

“The entire information was brilliant!”

“It was reassuring how honest Guy was! I love it when people tell it straight, like he just did. Inspiring, honest, wonderful!”

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