“Circles are one of the ways to connect with people on Google+ and they are one of the hardest things to get used to on this platform. But once you understand how it works, it’s actually a fantastic system.”... read more
“Presentation is an essential element when creating a great webinar.” Ken Burgin, the creator of hospitality resource website profitablehospitality.com, recently spoke to the Australian Businesswomen’s Network about the importance of presentation in webinars and how to get the basics... read more
Social media is fantastic for both business and personal use. It can be used as a marketing tool and a place to share photos from your latest beach holiday concurrently. But what happens when the fine line between getting... read more
How do you supercharge your marketing initiative to boost the awareness of an early stage business and grow its position as a recognised industry leader, take an old school brand to new school status or drive a mature brand... read more
In this article LinkedIn specialist Sue Ellson provides 10 more LinkedIn Techniques for Businesswomen. 11. Observe what your contemporaries are doing on LinkedIn One thing I like to do is ‘reverse-stalk’ – to see who has looked at my profile. If it... read more
The Australian Businesswomen’s Network often talks about the value of mentors – and in this article, as your Independent LinkedIn Specialist, I will mentor you through the top 20 LinkedIn Techniques for Businesswomen. 1. Stay on purpose Everything you... read more
I joined Twitter a while ago but I must confess that it didn’t grab me. If I’m really honest I’d say that it left me quite confused. I didn’t understand how it worked and those short 140 character messages... read more
A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and... read more
When I started my first business, I had no idea what I was doing. Fresh from the pool, with absolutely no experience, I had never had a job, let alone run an entire business- I felt like I was... read more
When you are a business owner, it is easy to simply outsource your marketing and let someone else deal with it. However, it is important that you and your team understand what your marketer is doing and why. When... read more
A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and... read more
Webinars are still quite new in the Australian business marketing landscape and so are a great way for YOU to differentiate you business from its competitors. Webinars provide the opportunity to grow relationships between your company and your customers;... read more
