How many small businesses do you know who use print to deliver marketing messages – or need print products as an essential part of their service delivery? Are you one of them? Some businesses have a well thought out... read more
This week the Australian Businesswomen’s Network provided an initial submission to the Productivity Commission’s study into Regulator Engagement with Small Business, or as it’s commonly known, the Red Tape Enquiry. We made the following points: Women are starting small... read more
I’ve been creating and sharing online content for a while now. It’s a weekly job that takes time and effort, but do you know what? The time and effort I’ve spent on content marketing has paid off and Copywrite... read more
In having a very limited marketing budget early in opening a business, it teaches a valuable lesson in PR. I am in the tutoring industry, which isn’t all that glamorous, so I have to make a lot of noise... read more
I did all my Christmas shopping online last year. I searched in the US, UK and Australia, compared products and prices, and arranged delivery directly to my loved ones. It was convenient, simple… and took under two hours. I’m... read more
Cat Matson catches up with Rebekah Campbell, Founder of Aussie start-up Posse, a new social platform that lets you find and share your favourite places at the SXSW 2013 Trade Show. Posse let’s you build your own precinct of... read more
One of the best things you can do to improve motivation and boost productivity is to tidy your office. An untidy office can: Distract you because of visual clutter Undermine your focus and sense of direction Waste time as you... read more
Whatever your business does, it will be positioned somewhere on the following line: Extreme Price Taker Extreme Price Maker What Are Price Takers? Price takers operate businesses where the sales price of products/services is dictated by highly... read more
I’m in Austin, Texas for the 2013 South by South West (SXSW) Interactive festival — a new media wonderland that each year, for the last four years, has left me inspired, exhausted, satiated and swimming in a deep pool... read more
The challenge: For my Dad’s recent birthday, all he wanted was to have his family together, so my parents, my brother, his wife and daughter, and I were all going to fly to Lord Howe Island for a week.... read more
2013 marks my tenth year in business. For me that means: 10 years of being accountable to myself to get out of my PJ’s and into work every day 10 years of waking my partner up at 3am in... read more
Want to double the number of comments on your Facebook page? Then use more photos. Photo-related posts attract an astonishing 104% more comments than the average update, according to Hubspot. The marketing software developer studied 8,800 posts on business... read more
