Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the... read more
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It... read more
The Australian Businesswomen’s Network announces a complimentary webinar, The Laws of Subtraction, which will teach the techniques of how to pick and choose what to do and what not to do in a time when there are too many... read more
The world has changed rapidly in the last 10 years and female entrepreneurs are keeping up. In a world of online technology, apps and social media, businesswomen are stepping up to the plate to harness the power of technology... read more
Employee engagement is far from a new concept, but in tougher times for small business, it’s one of those things, like many peripheral business activities, that gets pushed to the side while business owners and managers focus on trying... read more
When you’re about to build a new website (or even if you’re giving your existing site a big overhaul), having a clear, smart website strategy is everything. This is your big chance to refocus and consciously steer your online... read more
Last month, I wrote about the benefits of having a shopping cart on your website, even if you don’t plan to sell a thing online (you’ll have to read it to make sense of that one!), as well as... read more
If you have a Facebook business page and you’d like to increase likes and level of engagement, then here are some cool ideas to try. Smile when you write your posts.When you smile, somehow it comes through in your... read more
Your business’ marketing message should get to the heart of your business. When I meet owners who are discouraged at how to market their business, more often than not they have lost focus on why they decided to go... read more
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping... read more
You hate the very idea of sales and selling and if you run or want to run a business, then you have a big problem. The only way you are going to survive and thrive is to convince... read more
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv,... read more
