Entrepreneur or small business owner? Which one are you? Are you both? Apparently they are not the same thing. Reading Rose Powell’s article on StartUp Smart, on the 2013 Amway Global Entrepreneur Report I wasn’t surprised to discover that... read more
Did you know that running a business card draw for a prize requires permits? Don’t worry, most people don’t. Do many people do it? Absolutely. After all, it’s a great way to obtain valuable data. Did lots of companies... read more
In The Wizard of Oz, all the Tin Man truly desires is a heart. He wants to feel fully human again, like he was before the Wicked Witch of the East cast a spell on him. When the Tin... read more
Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand? Are you a believer in testimonials?... read more
You have got the perfect business idea. You have completed the detailed business plan. You have found the ideal market replete with customers. You have accumulated the necessary funds. You have the best store location or the greatest website.... read more
On election night, Tony Abbott declared that Australia was under new management and “once more open for business.” It was a striking line, which played well with the business sector hopeful of an end to the instability and uncertainty... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Click here to download this episode. What should your small business be doing on LinkedIn? And how can you integrate LinkedIn into your wider marketing plan? Listen to this Social Media for Small Business interview with Selina Power to... read more
The tech giants have set a new benchmark in workplace cool, but are pinball machines right for your workspace? The open-plan office has come a long way since its paranoia-inducing beginnings. What began as a way to expose slack workers... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
To paraphrase Oscar Wilde, the only thing worse than being talked about, is not being talked about. Wilde, of course, was a master at getting tongues wagging — when he wasn’t lounging around with a sunflower in hand or... read more
Which Federal Member of Parliament became a small business owner on their wedding day? Which Senator ran a business with their mother before entering politics? We can often forget that politicians had lives and careers before entering Parliament. Some... read more
