Part 2 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Reversing the SEO effects of Penguin 2.0 can be simple or very, very difficult. If you outsource it, you might be looking at some big fees, as it’s a... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Getting your content right is so important if you want your website to convert… but thankfully it isn’t rocket science! Here’s some easy pointers that really can help you get more enquiries and make more sales…. just by making a few simple changes... read more
If you’re doing business online then your ideal customer journey goes something like this: a web visitor hits your site, they see your call to action (CTA), they click it and head over to your goal page, and they... read more
Celebrity chef Gordon Ramsay recently met his match: a couple from Scottsdale, Arizona whose attitude was destroying their restaurant. For the first time in 82 episodes, the infamously feisty host of reality TV show Kitchen Nightmares backed down and... read more
Today’s Blogging Strategies for Small Business webinar launched the new Social Media for Small Business webinar series, presented by the Australian Businesswomen’s Network. Small business owners from all over the country tuned in to hear from experienced bloggers Jeff... read more
I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’... read more
I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’... read more
“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so... read more
You no doubt know the feeling of starting a new sport or hobby. When getting into a new sport, having the right shoes, bicycle, racket etc. are an essential part of being ‘the real deal’. You need the tools... read more
You no doubt know the feeling of starting a new sport or hobby. When getting into a new sport, having the right shoes, bicycle, racket etc. are an essential part of being ‘the real deal’. You need the tools... read more
