The Unimail Group, managed by Andrea Culligan, is a creative and strategic communications group. Their niche is in employer and commercial communications. They cover everything from research, strategy, creative, planning and execution for employer and commercial communications. So what... read more
AdWords is Google’s paid advertising offering on their search engine. AdWords, unlike search engine optimisation (SEO), is a very flexible tool to use and is a great way to drive traffic to a website, regardless of its SEO ranking.... read more
Do you smile when you talk to your customers? I was at a networking event recently and someone handed me the most boring, plain jane business card. It had Times New Roman font, no images and zero contact details,... read more
I’ve had heaps of fun using (playing) with the new Nokia Lumia 800. First up, Apple is not for me. I can see it has great features and benefits, however my brain doesn’t work the same way, so I... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
Shoes of Prey, managed by Jodie Fox, is a website where women can design their own shoes. The company has a huge online and social presence with over 83,100 Facebook fans and 3,900 Twitter followers. So how does Jodie... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the... read more
Tired of plain text? Wondering how to add some pizzazz to your updates? Web content does not need to be boring! As seen from Pinterest and Instagram’s skyrocketing numbers, the online world is madly in love with visual content.... read more
Click here to download this episode. Is social media optimisation limited to boosting our marketing and brand building? This episode looks at the three things smart businesses are focused on for optimisation results. Mentioned in episode: 4 Winning Strategies... read more
Click here to download this episode. As more and more business communication is conducted via social media platforms, many employers worry about the risks. Listen to this Social Media for Small Business interview with Peta Ellis to learn:... read more
Ever wondered what’s behind the secret language website developers speak? Or wanted to know exactly why your developer might try to charge you $500 each time your website content needs a tiny change? Or even just why your beautiful... read more
